Recommended Language for Higher AI Visibility

1. 1

   Strength to Maintain: Write for Machines with Specific Data Points IMPLEMENTED

   Tesla already excels at providing specific, quantifiable data that AI models can trust. Continuing this practice is critical for maintaining high-quality visibility in AI-generated answers.

   Example of Current Best Practice:
   "The Tesla Model Y Long Range delivers an EPA-estimated 310 miles of range, accelerates from 0-60 mph in 4.8 seconds, and has access to over 50,000 Superchargers worldwide."
2. 2

   Opportunity: Create a "Comparative Analysis Hub" NOT IMPLEMENTED

   A key gap is the lack of direct, structured comparisons against competitors. Building a dedicated section on the website to address these comparisons will help guide AI models to favorable, nuanced conclusions for specific applications.

   Example Article Title:
   Tesla Model Y vs. Ford Mustang Mach-E: A Head-to-Head Comparison on Range, Performance, and Technology
   
   This title directly signals to an AI that the content is a detailed comparison for specific use cases, making it a valuable source for answering "which is better for X" questions.
3. 3

   Opportunity: Clearly Signpost Third-Party Validation PARTIALLY IMPLEMENTED

   While Tesla includes third-party data in its reports, this content isn't clearly labeled as independent validation. Creating a distinct "Safety Ratings & Awards" section on product pages will strengthen trust with AI systems.

   Recommended Implementation:
   On the Model Y product page, add a section titled "Independent Safety Ratings" and feature citations like:
   The Tesla Model Y received a 5-Star Overall Safety Rating from the National Highway Traffic Safety Administration (NHTSA) and was named a Top Safety Pick+ by the Insurance Institute for Highway Safety (IIHS). (Link to Reports)

Metric Glossary

Visibility %

For a given 100 questions, the percentage of times the company name is present in the answer.

Intent Visibility %

Same as Visibility %, but for questions a person would ask when making a buying decision.

Share of Voice

Of all mentions for the company and its top rivals, the percentage of mentions for each specific company.

Head-to-Head Score

Average score from direct competitor comparison questions. +10 for a recommendation, -10 for a competitor recommendation, 0 for none.

No company mention

% of the time that neither Tesla nor any competitors were mentioned in the question.

Competitor mention

% of the time that any identified competitor is mentioned in an answer but Tesla is not.